Mobile Payments expected to quadruple by 2016

Jason Franklin

Jason Franklin

Mobile payments are here, there is no doubt about it. The technology is popping up everywhere. Rewind back a decade ago and cash and plastic were still the two major ways to pay for things. Although many people were using PayPal for peer to peer payments, and to pay for things on websites such as Ebay, Amazon, Overstock, and online, the technology wasn’t being completely utilized. Today the new payment market that has been slowly emerging over the last decade is coming to the light. Mobile payment advancements using NFC, QR Codes, and P2P technology have officially arrived. We have spoken in past blogs about some of the companies that are bringing this to you which include: Visa (V.me), Vodafone, Apple (Passbook), Google (Google Wallet), and PayPal just to name a few.

Google wallet

It is already possible to make P2P (Peer to Peer) payments using platforms provided by many larger banks including Chase, Bank of America, and Wells Fargo from your smart phone. If you owe a friend money, or would like to transfer money into a family members account, simply log into your bank account online, or use the mobile app and use the transfer option. Not all banks are set up with this technology yet, but most of the bigger ones are. It is predicted that even the smallest banks will adapt this technology in the next few years as these types of payments and transactions become more common and trusted by customers. In an article in Nation’s Restaurant News, by Alan J. Liddle (November, 19 2012) the forecast in growth of mobile payment transactions are discussed. According to Gartner Group the worldwide value of transactions using mobile payment technologies will quadruple, forecasting a market worth $617 billion with 448 million users by 2016. The article goes on to discuss that restaurants are divided on mobile payment platforms being there are many options. One option Starbucks adopted is the ability to buy coffee using a smart phone app powered by Square that is offered at most Starbucks locations.

Of all the exciting mobile technologies we have covered, the ING “Bump P2P” app utilizes a technology I think all P2P mobile payment apps should adopt. ING Direct is offering an awesome app called Bump P2P. This app is similar to the Iphone app that surfaced about 3 years ago allowing users to “Bump” phones and exchange contact information such as name, phone number, email, etc. Android and other app companies have similar apps that compare to the original “Bump” app now and it seems to be a pretty common and useful app among smart phone users. What ING has done using P2P is created a Bump app that allows you to pay, receive, transfer, or exhange money using the Bump P2P app. This is a great feature I would definitely use given the opportunity by my bank or merchant. It’s simple and efficient for quick payments.

ING Bump P2P

QR (Quick Response) Codes and the versatility of their use

Jason Franklin

Jason Franklin

Now that qr (quick response) codes have made their way into a numerous amount of large and small companies, the technology seems to be being utilized by many other sources as well. Mobile companies (advertising, sales, merchants, etc.) are beginning to use qr codes at an even faster pace than previously used in 2012. QR (quick response) codes are very versatile in the sense that they can be used in so many different ways. Below I will list, and link you to just a few of the ways qr codes can be used by various different companies, and for many different reasons. I will also list and link you to some of the companies pioneering, providing, and creating this great technology and it’s advancements.

neomedia technologies create a barcode

Marketing – Qr codes can be used in marketing to connect people to a product. They have been used in Japan and Europe for many years, but are only starting to gain use with marketers in the United States.

Mobile payments – Qr codes can and are being used for mobile payments by numerous companies. The article linked to this talks about Bank of Americas test to use qr codes for mobile payments.

Creative ways – This is a great column written comprising 26 creative ways qr codes can be used. These creative ways can also fall under the marketing category in some circumstances, and then some of these creations are just plain fun.

Everyday life and moreThis article talks about how qr codes can used in everyday life, the classroom, cars, sports, and more. Check out all the links on the site. There are more ways than you think! Just check them out for yourself.

neomedia technologies

I have just listed and linked a few ways that these codes are being used, but it’s just the tip of the iceberg compared to what they are being used for, and better yet what they will begin to be used for. I am excited about their connection with mobile payments and purchases. One of the most notable qr code companies is NeoMedia Technologies, ticker symbol (NEOM). NeoMedia Technologies has been involved in the qr code business for quite some time and have 74 issued patents and pending applications worldwide. NeoMedia is considered to be the pioneer and innovator in the mobile barcode industry. They have recently licensed mobile barcode patents to companies such as Microsoft, Kraft, Progressive Insurance, and many more. Other qr code companies worth checking out, that are providing some of the same types of technologies are Scan Life, GoQr.me, and PitneyWorks. I am sure there are a lot more companies out there creating, working on, and innovating this technology. If you know of more, or have additional companies or information to contribute, please do, we love knowledge and input from our readers. It seems 2013 will be another exciting year for qr codes and with mobile payments gaining popularity, these two forces could revolutionize payment systems and options.

scanlife

 

 

 

Smart Wallet, Mobile Wallet, and Payment Technologies

Jason Franklin

Jason Franklin

It’s great to have all of the technologies we have today including; computers, laptops, tablets, mobile phones, bluetooth, and so much more. It seems we have an invention or innovation for almost everything and it’s great to be a part of such an amazing technological time. One of the great technological innovations over the last few years is the the smart wallet. A smart wallet is a smart mobile phone (application) or device. These applications have many different names including, but not limited to: smart wallet, mobile wallet, mobile billfold, virtual wallet, digital wallet, etc. Below is a short list in no particular order of the most recent companies in the mobile wallet market, that are bringing these types of payments and technologies to the mainstream. I have also included links to my references courtesy of the great writers at Tech Crunch.

apple passbook

Google wallet
paypal logo
Visa_VME
mastercard paypass

MasterCard – PayPass

Discover – Discover Partners With Google, Makes Adding Its Credit Cards To Google Wallet Easier

Isis wallet logo

vodafone
lemon wallet

 

These are just a few of the mobile wallet and payment technology providers. I am sure there are many more to come. Technologies that play important roles in these advances are also gaining momentum. One of these technologies, P2P (Peer to Peer or Person to Person) payments is playing a big roll in the mobile wallet commerce world. Many of the bigger banks (Chase, Bank of America, and Wells Fargo) rolled out their platforms for P2P payments a few years ago, although it’s just recently these payments are starting to catch on and gain popularity. As people continue to become more comfortable with online and mobile purchases, the amount of these transactions will only continue to grow. Online and mobile payments pioneer ,PayPal, has offered P2P payments via the Web as a way for people to exchange money digitally for quite some time. Now you can also use PayPal’s downloadable mobile apps to send and receive money via a smartphone. Click on the BankRate.com link below for a complete informative guide on P2P information published by BankRate.com.